《王者荣耀研究报告》

2017-06-21
<p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> “蓝爸爸红爸爸”、“打野推塔带兵线” </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 诸葛亮张良鲁班王昭君孙悟空大战亚瑟雅典娜安琪拉宫本武藏不知火舞 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 如果你不知道上面在说什么,你可能已经OUT了。 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 是的,我说的正是那款史上火热度排名第一的手游《王者荣耀》。极光大数据发布《王者荣耀研究报告》,从渗透率、日活跃用户数、月活跃用户数、日新增用户数、用户使用习惯及用户画像等方面,全方位剖析这款现象级手游的成长史及现状。以下为报告节选,完整报告请至极光官网或微信公众号下载。 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 极光观点: </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 1&nbsp;你有2亿战友,也有2亿敌人!2017年5月的王者荣耀用户规模超两亿,渗透率高达22.3% </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 2&nbsp;DAU、MAU半年翻倍!5月份日活跃用户达5412.8万人,月活跃用户达1.63亿,较去年12月数据增长100% </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 3&nbsp;日新增用户数相当于一个县的人口数!过去半年日均新增用户数达174.8万,而在春节期间和周末增长更为明显 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 4&nbsp;一天玩两次,最爱晚上玩。王者荣耀用户日均使用次数为2.33次,日均使用时长为47.2分钟,而晚9点-11点是游戏高峰期 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 5&nbsp;年轻化趋势明显,24岁以下的用户超过52% </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 6&nbsp;54%的玩家都是萌妹子!女性玩家占比超过男性 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 7&nbsp;群众基础广泛,二三线及以下城市用户占比达90.5% </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 8&nbsp;华东人民爱王者,约1/3的玩家来自华东地区;而最爱玩王者的城市top5分别为北京、广州、上海、郑州及重庆 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <strong style="box-sizing:border-box;">第一部分:定性分析<span style="box-sizing:border-box;text-indent:2em;"> </span></strong> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <strong style="box-sizing:border-box;">王者荣耀概况</strong> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 王者荣耀定位为“5V5英雄公平对战手游” </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 作为MOBA类多人联机在线竞技手游,王者荣耀已经形成较为成熟的游戏模式、商业模式和社交系统 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:center;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <img src="http://p3.ifengimg.com/a/2017_24/2ad271b65e16bd9_size124_w500_h462.jpg" width="500" height="462" alt="" style="vertical-align:bottom;display:block;margin:0px auto;max-width:100%;height:auto;" /> </p> <p class="picIntro" style="margin-top:0px;margin-bottom:25px;padding:0px;font-size:14px;word-break:normal;font-family:楷体_gb2312, 楷体;color:#2B2B2B;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <strong style="box-sizing:border-box;"><span style="font-family:宋体;">王者荣耀发展历程</span></strong> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 王者荣耀发展可基本分为三个阶段:探索游戏定位、完善游戏功能、优化游戏体验 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 2015年7月,王者荣耀内测;2015年10月公测时,王者荣耀已基本确定其主要玩法模式,以“基于微信、QQ社交关系链基础上的MOBA手游”为核心,王者荣耀不断增加优化对战模式和榜单计算方式、完善社交系统、增强游戏平衡性及可玩性 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:center;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <img src="http://p2.ifengimg.com/a/2017_24/92b5b13eda12da6_size126_w500_h439.jpg" width="500" height="439" alt="" style="vertical-align:bottom;display:block;margin:0px auto;max-width:100%;height:auto;" /> </p> <p class="picIntro" style="margin-top:0px;margin-bottom:25px;padding:0px;font-size:14px;word-break:normal;font-family:楷体_gb2312, 楷体;color:#2B2B2B;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <span style="font-family:宋体;"><strong style="box-sizing:border-box;">第二部分:运营数据</strong> </span> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <strong style="box-sizing:border-box;">王者荣耀渗透率及用户规模变化</strong> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 截至2017年5月,王者荣耀市场渗透率高达22.3%,用户规模破两亿 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 极光大数据显示,截至2017年5月最后一周,王者荣耀渗透率达到22.3%,用户规模达到2.01亿人 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:center;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <img src="http://p1.ifengimg.com/a/2017_24/bfb92997de093c0_size68_w500_h479.jpg" width="500" height="479" alt="" style="vertical-align:bottom;display:block;margin:0px auto;max-width:100%;height:auto;" /> </p> <p class="picIntro" style="margin-top:0px;margin-bottom:25px;padding:0px;font-size:14px;word-break:normal;font-family:楷体_gb2312, 楷体;color:#2B2B2B;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <span style="font-family:宋体;"><strong style="box-sizing:border-box;">王者荣耀日活跃用户</strong></span> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 截至2017年5月,王者荣耀DAU均值约为5412.8万 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 极光大数据显示,2017年5月,王者荣耀DAU均值为5412.8万人,约为2016年12月的两倍 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:center;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <img src="http://p3.ifengimg.com/a/2017_24/2579fb449b354c6_size57_w500_h478.jpg" width="500" height="478" alt="" style="vertical-align:bottom;display:block;margin:0px auto;max-width:100%;height:auto;" /> </p> <p class="picIntro" style="margin-top:0px;margin-bottom:25px;padding:0px;font-size:14px;word-break:normal;font-family:楷体_gb2312, 楷体;color:#2B2B2B;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <strong style="box-sizing:border-box;"><span style="font-family:宋体;">王者荣耀月活跃用户</span></strong> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 截至2017年5月,王者荣耀MAU约为1.63亿 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 极光大数据显示,2017年5月,王者荣耀MAU为1.63亿,相比2016年底增长超过一倍 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:center;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <img src="http://p3.ifengimg.com/a/2017_24/4a78b492b80bd11_size48_w500_h471.jpg" width="500" height="471" alt="" style="vertical-align:bottom;display:block;margin:0px auto;max-width:100%;height:auto;" /> </p> <p class="picIntro" style="margin-top:0px;margin-bottom:25px;padding:0px;font-size:14px;word-break:normal;font-family:楷体_gb2312, 楷体;color:#2B2B2B;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <strong style="box-sizing:border-box;"><span style="font-family:宋体;">王者荣耀日新增用户量</span></strong> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 王者荣耀过去半年日新增用户量均值约为174.8万 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 1 &nbsp;2016年12月至2017年5月,王者荣耀日新增用户量均值为174.8万 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 2 &nbsp;日新增用户数量在每个周末出现高峰 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 3 &nbsp;春节期间,日新增用户量明显提升 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:center;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <img src="http://p2.ifengimg.com/a/2017_24/eec904a85571786_size83_w500_h472.jpg" width="500" height="472" alt="" style="vertical-align:bottom;display:block;margin:0px auto;max-width:100%;height:auto;" /> </p> <p class="picIntro" style="margin-top:0px;margin-bottom:25px;padding:0px;font-size:14px;word-break:normal;font-family:楷体_gb2312, 楷体;color:#2B2B2B;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <strong style="box-sizing:border-box;"><span style="font-family:宋体;">王者荣耀30天留存率</span></strong> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 王者荣耀30天留存率均值为55.9% </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 1 &nbsp;极光大数据显示,王者荣耀30天留存率均值为55.9% </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 2 &nbsp;春节期间的新增用户的留存率比较低,可能是由于这段时间有大量非目标用户下载试用 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:center;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <img src="http://p1.ifengimg.com/a/2017_24/e34ae862a1577c4_size84_w500_h467.jpg" width="500" height="467" alt="" style="vertical-align:bottom;display:block;margin:0px auto;max-width:100%;height:auto;" /> </p> <p class="picIntro" style="margin-top:0px;margin-bottom:25px;padding:0px;font-size:14px;word-break:normal;font-family:楷体_gb2312, 楷体;color:#2B2B2B;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <strong style="box-sizing:border-box;"><span style="font-family:宋体;">王者荣耀(用户使用习惯)</span></strong> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 2017年5月,王者荣耀日均使用次数为2.33次 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 1 &nbsp;极光大数据显示,2017年5月,王者荣耀用户日均使用次数为2.33次 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 2 &nbsp;2016年12月至2017年5月,王者荣耀用户日均使用时长均值为47.2分钟 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:center;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <img src="http://p1.ifengimg.com/a/2017_24/2aeffc565040332_size85_w500_h507.jpg" width="500" height="507" alt="" style="vertical-align:bottom;display:block;margin:0px auto;max-width:100%;height:auto;" /> </p> <p class="picIntro" style="margin-top:0px;margin-bottom:25px;padding:0px;font-size:14px;word-break:normal;font-family:楷体_gb2312, 楷体;color:#2B2B2B;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <strong style="box-sizing:border-box;"><span style="font-family:宋体;">王者荣耀(用户使用习惯)</span></strong> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 中午和夜晚为王者荣耀用户游戏高峰时段 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 极光大数据显示,王者荣耀用户白天游戏高峰时段为12:00-13:00,占比为6.97%;晚间游戏高峰为21:00-23:00,共占比13.63% </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:center;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <img src="http://p2.ifengimg.com/a/2017_24/b0cfdcfa235807e_size40_w500_h478.jpg" width="500" height="478" alt="" style="vertical-align:bottom;display:block;margin:0px auto;max-width:100%;height:auto;" /> </p> <p class="picIntro" style="margin-top:0px;margin-bottom:25px;padding:0px;font-size:14px;word-break:normal;font-family:楷体_gb2312, 楷体;color:#2B2B2B;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <span style="font-family:宋体;"><strong style="box-sizing:border-box;">第三部分:用户画像</strong> </span> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <strong style="box-sizing:border-box;">王者荣耀用户画像</strong> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 王者荣耀用户:男女比例约为1:1.18,20-24岁用户占比超1/4 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 王者荣耀用户中本科学历人群占比达49.5%,对音乐、书籍和直播聊天较感兴趣,最关注的话题分别为二次元、校园社区和同城交友 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:center;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <img src="http://p3.ifengimg.com/a/2017_24/9c5c6a75e28f639_size101_w500_h469.jpg" width="500" height="469" alt="" style="vertical-align:bottom;display:block;margin:0px auto;max-width:100%;height:auto;" /> </p> <p class="picIntro" style="margin-top:0px;margin-bottom:25px;padding:0px;font-size:14px;word-break:normal;font-family:楷体_gb2312, 楷体;color:#2B2B2B;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <strong style="box-sizing:border-box;"><span style="font-family:宋体;">王者荣耀用户画像</span></strong> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 王者荣耀用户安卓手机占比:OPPO R9占比超10% </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 1 &nbsp;极光大数据显示,使用安卓手机的王者荣耀用户中,近三成用户使用OPPO旗下产品 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 2 &nbsp;OPPO和vivo包揽王者荣耀用户安卓手机型号占比top10,OPPO R9居首 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:center;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <img src="http://p3.ifengimg.com/a/2017_24/9c5c6a75e28f639_size101_w500_h469.jpg" width="500" height="469" alt="" style="vertical-align:bottom;display:block;margin:0px auto;max-width:100%;height:auto;" /> </p> <p class="picIntro" style="margin-top:0px;margin-bottom:25px;padding:0px;font-size:14px;word-break:normal;font-family:楷体_gb2312, 楷体;color:#2B2B2B;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <strong style="box-sizing:border-box;"><span style="font-family:宋体;">王者荣耀用户画像</span></strong> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 王者荣耀用户安卓手机偏好:青睐OPPO旗下机型 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 1 &nbsp;极光大数据显示,王者荣耀用户最为偏好安卓手机品牌为OPPO,偏好度为13.72% </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 2 &nbsp;王者荣耀用户最为偏好安卓机型为OPPO R9,偏好度为6.35% </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:center;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <img src="http://p2.ifengimg.com/a/2017_24/b85e65fb017265f_size105_w500_h486.jpg" width="500" height="486" alt="" style="vertical-align:bottom;display:block;margin:0px auto;max-width:100%;height:auto;" /> </p> <p class="picIntro" style="margin-top:0px;margin-bottom:25px;padding:0px;font-size:14px;word-break:normal;font-family:楷体_gb2312, 楷体;color:#2B2B2B;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <strong style="box-sizing:border-box;"><span style="font-family:宋体;">王者荣耀用户画像</span></strong> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 超七成用户设备尺寸为5-5.9英寸 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 1 &nbsp;极光大数据显示,75.1%王者荣耀用户设备主屏幕为5-5.9英寸 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 2 &nbsp;王者荣耀用户机型价格分布占比最高为2000-2999元,占比28.7% </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:center;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <img src="http://p3.ifengimg.com/a/2017_24/35c7c1d3c704655_size73_w500_h464.jpg" width="500" height="464" alt="" style="vertical-align:bottom;display:block;margin:0px auto;max-width:100%;height:auto;" /> </p> <p class="picIntro" style="margin-top:0px;margin-bottom:25px;padding:0px;font-size:14px;word-break:normal;font-family:楷体_gb2312, 楷体;color:#2B2B2B;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <strong style="box-sizing:border-box;"><span style="font-family:宋体;">王者荣耀用户画像</span></strong> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 王者荣耀用户:对腾讯旗下产品较为青睐 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 1 &nbsp; 极光大数据显示,王者荣耀用户最为偏好应用QQ、QQ音乐和快手 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 2 &nbsp; 王者荣耀用户最为偏好的手游为球球大作战,其次为穿越火线-枪战王者 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:center;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <img src="http://p2.ifengimg.com/a/2017_24/0f8fa6b15dc4f01_size110_w500_h485.jpg" width="500" height="485" alt="" style="vertical-align:bottom;display:block;margin:0px auto;max-width:100%;height:auto;" /> </p> <p class="picIntro" style="margin-top:0px;margin-bottom:25px;padding:0px;font-size:14px;word-break:normal;font-family:楷体_gb2312, 楷体;color:#2B2B2B;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <strong style="box-sizing:border-box;"><span style="font-family:宋体;">王者荣耀用户画像</span></strong> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 26.7%王者荣耀用户未安装其他手游应用 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 1 &nbsp;极光大数据显示, 26.7%王者荣耀用户未安装其他手游应用 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 2 &nbsp;王者荣耀平均安装周期为49.0天 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:center;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <img src="http://p2.ifengimg.com/a/2017_24/64789460ff5a03f_size76_w500_h458.jpg" width="500" height="458" alt="" style="vertical-align:bottom;display:block;margin:0px auto;max-width:100%;height:auto;" /> </p> <p class="picIntro" style="margin-top:0px;margin-bottom:25px;padding:0px;font-size:14px;word-break:normal;font-family:楷体_gb2312, 楷体;color:#2B2B2B;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <strong style="box-sizing:border-box;"><span style="font-family:宋体;">王者荣耀用户画像</span></strong> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 约1/3王者荣耀用户来自华东地区 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 1 &nbsp;根据极光大数据统计,王者荣耀用户相比全国网民分布更偏向二三线城市 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 2 &nbsp;华东地区的王者荣耀用户最多,占30.2% </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:center;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <img src="http://p1.ifengimg.com/a/2017_24/802db6f20f9ebc4_size87_w500_h471.jpg" width="500" height="471" alt="" style="vertical-align:bottom;display:block;margin:0px auto;max-width:100%;height:auto;" /> </p> <p class="picIntro" style="margin-top:0px;margin-bottom:25px;padding:0px;font-size:14px;word-break:normal;font-family:楷体_gb2312, 楷体;color:#2B2B2B;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <strong style="box-sizing:border-box;"><span style="font-family:宋体;">王者荣耀用户画像</span></strong> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 王者荣耀用户占比最高省份为广东省 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> 根据极光大数据统计,王者荣耀11.21%用户来自广东省,2.25%用户来自北京市 </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:center;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <img src="http://p2.ifengimg.com/a/2017_24/84f813dda15af09_size102_w500_h480.jpg" width="500" height="480" alt="" style="vertical-align:bottom;display:block;margin:0px auto;max-width:100%;height:auto;" /> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:center;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <br /> </p> <p style="margin-top:0px;margin-bottom:25px;padding:0px;text-indent:28px;font-size:14px;text-align:justify;word-break:normal;color:#2B2B2B;font-family:simsun, arial, helvetica, clean, sans-serif;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <span style="font-size:12px;">数据来源:</span><span style="font-size:12px;">极光大数据,源于极光云服务平台的行业数据采集及极光iAPP平台针对各类移动应用的长期监测,并结合大样本算法开展的数据挖掘和统计分析</span> </p> <p> <br /> </p>