报告|新闻资讯类app研究报告

2017-04-07
<p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;">移动互联网时代,移动客户端或许已经成为了我们最先获取新闻爆料的渠道,也是新闻传播最快的地方。传统媒体与互联网媒体经过多年的融合后,正蓄力爆发。新闻资讯类 app 是新闻内容分发的重要渠道。内容创作和个性算法分发将成为带动新闻资讯类 app 前进的左膀右臂。一起来详细解读新闻资讯类 app 行业的发展现状及各大主流 app 的渗透率、活跃率、新增用户等情况。</span> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong style="line-height:2em;"><span style="font-size:14px;line-height:2;">新闻资讯行业发展概况</span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;">1.&nbsp;传统媒体和互联网媒体全面融合</span></strong> </p> <ul style="margin:0px 0px 1.5em 2em;padding:0px;border:0px;vertical-align:baseline;list-style:square;line-height:21.6px;white-space:normal;"> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">2014 年,《关于推动传统媒体和新兴媒体融合发展的指导意见》加速了传统媒体和互联网媒体的融合进程。在新媒体时代,“两微一端”已成为媒体的标配</span> </li> </ul> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <a href="http://www.199it.com/wp-content/uploads/2017/03/1490840861-7981-cb4fa64a4d9382f5e42b263345b2.gif" style="margin:0px;padding:0px;border:0px;vertical-align:baseline;outline:none;"><img class="attachment-full size-full aligncenter" src="http://www.199it.com/wp-content/uploads/2017/03/1490840861-7981-cb4fa64a4d9382f5e42b263345b2.gif" alt="" width="2000" height="1278" data-bd-imgshare-binded="1" style="margin:0px auto 1.5em;padding:0px;vertical-align:baseline;width:auto;max-width:100%;display:block;height:auto;" /></a> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;"> </span> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;"> </span> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;"><br /> </span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;">2、网民对新闻资讯需求的新风向</span></strong> </p> <ul style="margin:0px 0px 1.5em 2em;padding:0px;border:0px;vertical-align:baseline;list-style:square;line-height:21.6px;white-space:normal;"> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">网民有更丰富的渠道选择获取新闻并热衷于对新闻发表评论。各领域达人纷纷发挥自己所长提供和分享资讯。网民对新闻资讯内容有多样化的要求,长尾资讯被挖掘</span> </li> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">去中心化、全民评论、内容多样化及自媒体成为网民的新需求</span> </li> </ul> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <a href="http://www.199it.com/wp-content/uploads/2017/03/1490840861-5263-674c2d8f48e298682bf3bb481027.gif" style="margin:0px;padding:0px;border:0px;vertical-align:baseline;outline:none;"><img class="attachment-full size-full" src="http://www.199it.com/wp-content/uploads/2017/03/1490840861-5263-674c2d8f48e298682bf3bb481027.gif" alt="" width="2000" height="685" data-bd-imgshare-binded="1" style="margin:0px;padding:0px;vertical-align:baseline;width:auto;max-width:100%;height:auto;display:block;" /></a> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;"> </span> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;"><br /> </span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;">3、新媒体亟待优化的地方</span></strong> </p> <ul style="margin:0px 0px 1.5em 2em;padding:0px;border:0px;vertical-align:baseline;list-style:square;line-height:21.6px;white-space:normal;"> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">新闻同质化是阻碍新媒体发展的因素</span> </li> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">标题党及假消息让用户真假难辨</span> </li> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">粗俗化、浅薄化的新闻内容同样是行业毒瘤</span> </li> </ul> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;"> </span> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <a href="http://www.199it.com/wp-content/uploads/2017/03/1490840861-8589-7015c3ae4c65babc4ede2a08b59e.gif" style="margin:0px;padding:0px;border:0px;vertical-align:baseline;outline:none;"><img class="attachment-full size-full" src="http://www.199it.com/wp-content/uploads/2017/03/1490840861-8589-7015c3ae4c65babc4ede2a08b59e.gif" alt="" width="2000" height="871" data-bd-imgshare-binded="1" style="margin:0px;padding:0px;vertical-align:baseline;width:auto;max-width:100%;height:auto;display:block;" /></a> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;"> </span> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;"><br /> </span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;">新闻资讯类 app 的行业图谱</span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;">新闻资讯类 app 大致分为三大类</span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;">综合新闻资讯、垂直新闻资讯和杂志报纸类构成了新闻资讯类 app 的行业图谱</span> </p> <ul style="margin:0px 0px 1.5em 2em;padding:0px;border:0px;vertical-align:baseline;list-style:square;line-height:21.6px;white-space:normal;"> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">综合新闻资讯类 app 又分为以腾讯新闻、网易新闻等为代表的商业门户网站;以今日头条、一点资讯为代表的新闻聚合平台以及以人民日报、新华社和界面等为代表的综合新闻媒体</span> </li> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">垂直新闻咨询类 &nbsp;app 是指专注于垂直领域的新闻资讯类 app,如军事头条、虎扑体育等</span> </li> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">而杂志报纸类 app 则以VIVA畅读、电子画报为代表</span> </li> </ul> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;"> </span> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <a href="http://www.199it.com/wp-content/uploads/2017/03/1490840861-5538-f709a8d64f31bb83ca8199d05e46.gif" style="margin:0px;padding:0px;border:0px;vertical-align:baseline;outline:none;"><img class="attachment-full size-full" src="http://www.199it.com/wp-content/uploads/2017/03/1490840861-5538-f709a8d64f31bb83ca8199d05e46.gif" alt="" width="2000" height="1358" data-bd-imgshare-binded="1" style="margin:0px;padding:0px;vertical-align:baseline;width:auto;max-width:100%;height:auto;display:block;" /></a> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;"> </span> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;"><br /> </span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;"><br /> </span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;">新闻资讯类 app 的发展趋势</span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;">1、算法分发</span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;">给用户推送最感兴趣的内容</span> </p> <ul style="margin:0px 0px 1.5em 2em;padding:0px;border:0px;vertical-align:baseline;list-style:square;line-height:21.6px;white-space:normal;"> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">如何通过用户的阅读习惯分析用户的兴趣爱好,继而向推送最感兴趣的内容成为了新闻资讯类 app 最注重的技术,算法分发将在很长一段时间内成为该类 app 的重点研究的技术</span> </li> </ul> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <a href="http://www.199it.com/wp-content/uploads/2017/03/1490840862-5575-939a852d46af90cb15fab30dd61f.gif" style="margin:0px;padding:0px;border:0px;vertical-align:baseline;outline:none;"><img class="attachment-full size-full" src="http://www.199it.com/wp-content/uploads/2017/03/1490840862-5575-939a852d46af90cb15fab30dd61f.gif" alt="" width="2000" height="1572" data-bd-imgshare-binded="1" style="margin:0px;padding:0px;vertical-align:baseline;width:auto;max-width:100%;height:auto;display:block;" /></a> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;"> </span> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;"><br /> </span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;">2、内容创作的扶持</span></strong> </p> <ul style="margin:0px 0px 1.5em 2em;padding:0px;border:0px;vertical-align:baseline;list-style:square;line-height:21.6px;white-space:normal;"> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">今日头条、腾讯新闻、百度新闻等主流 app 纷纷推出各种补贴计划,鼓励内容创作</span> </li> </ul> <div style="margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:21.6px;white-space:normal;"> </div> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <a href="http://www.199it.com/wp-content/uploads/2017/03/1490840861-7262-77c6a6994469a8c96104c2c1a2d8.gif" style="margin:0px;padding:0px;border:0px;vertical-align:baseline;outline:none;"><img class="attachment-full size-full" src="http://www.199it.com/wp-content/uploads/2017/03/1490840861-7262-77c6a6994469a8c96104c2c1a2d8.gif" alt="" width="2000" height="882" data-bd-imgshare-binded="1" style="margin:0px;padding:0px;vertical-align:baseline;width:auto;max-width:100%;height:auto;display:block;" /></a> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;"> </span> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;"><br /> </span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;">3、人工智能写稿</span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;">在追求时效性的热点新闻等领域,人工智能写稿优势越来越明显</span> </p> <ul style="margin:0px 0px 1.5em 2em;padding:0px;border:0px;vertical-align:baseline;list-style:square;line-height:21.6px;white-space:normal;"> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">里约奥运会期间,今日头条的 AI 小记者“张小明”通过对接奥组委的数据库信息,实时撰写新闻稿件,以跟电视直播几乎同时的速度发布稿件。</span> </li> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">2015 年 9 月 10 日,腾讯财经用“Dreamwriter” 在政府发布 CPI 资料后短短几分钟内就发出了一则新闻,题为 8 月《CPI 同比上涨 2.0% 创 12 个月新高》</span> </li> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">新华社在84周年之际推出“快笔小新” 3 秒瞬间成稿。快笔小新供职于新华社体育部、经济信息部和中国证券报,可以写体育赛事中英文稿件和财经信息稿件。</span> </li> </ul> <div style="margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:21.6px;white-space:normal;"> </div> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <a href="http://www.199it.com/wp-content/uploads/2017/03/1490840864-4884-0a7c08bd47e99296663807878f30.gif" style="margin:0px;padding:0px;border:0px;vertical-align:baseline;outline:none;"><img class="attachment-full size-full" src="http://www.199it.com/wp-content/uploads/2017/03/1490840864-4884-0a7c08bd47e99296663807878f30.gif" alt="" width="2000" height="1615" data-bd-imgshare-binded="1" style="margin:0px;padding:0px;vertical-align:baseline;width:auto;max-width:100%;height:auto;display:block;" /></a> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;"> </span> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;"><br /> </span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;">4、多媒体化</span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;">短视频、直播、VR/AR 等多媒体形式的加入是新闻资讯类 app 的新趋势</span> </p> <ul style="margin:0px 0px 1.5em 2em;padding:0px;border:0px;vertical-align:baseline;list-style:square;line-height:21.6px;white-space:normal;"> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">微博体育在短视频内容方面与 NBA 达成了为期 4 年的合作;今日头条分别与中超联赛和芒果 TV 达成短视频内容合作</span> </li> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">腾讯新闻、网易新闻等新闻资讯类 app 纷纷加入直播功能</span> </li> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">2017 年两会期间,新浪新闻、人民日报、新华社、百度新闻等多新闻媒体和网站采用了 VR 技术进行报道</span> </li> </ul> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <a href="http://www.199it.com/wp-content/uploads/2017/03/1490840864-2126-b2e904d94ba4b4aa82069f6ca69f.gif" style="margin:0px;padding:0px;border:0px;vertical-align:baseline;outline:none;"><img class="attachment-full size-full" src="http://www.199it.com/wp-content/uploads/2017/03/1490840864-2126-b2e904d94ba4b4aa82069f6ca69f.gif" alt="" width="2000" height="1672" data-bd-imgshare-binded="1" style="margin:0px;padding:0px;vertical-align:baseline;width:auto;max-width:100%;height:auto;display:block;" /></a> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;"> </span> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;"> </span> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;"><br /> </span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;"><br /> </span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;">新闻资讯类 app 的运营情况</span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;">1、新闻资讯类 app 渗透率</span></strong> </p> <ul style="margin:0px 0px 1.5em 2em;padding:0px;border:0px;vertical-align:baseline;list-style:square;line-height:21.6px;white-space:normal;"> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">新闻资讯类 app 中,已经形成今日头条和腾讯新闻两个头部 app。今日头条以 20.7% 的渗透率位列第一,占比高于第三名天天快报接近 3 倍。腾讯新闻渗透率达 19.8%</span> </li> </ul> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <a href="http://www.199it.com/wp-content/uploads/2017/03/1490840864-2655-4c26104c4772bbc2697c4b4c163a.gif" style="margin:0px;padding:0px;border:0px;vertical-align:baseline;outline:none;"><img class="attachment-full size-full" src="http://www.199it.com/wp-content/uploads/2017/03/1490840864-2655-4c26104c4772bbc2697c4b4c163a.gif" alt="" width="2000" height="1672" data-bd-imgshare-binded="1" style="margin:0px;padding:0px;vertical-align:baseline;width:auto;max-width:100%;height:auto;display:block;" /></a> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;"> </span> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;"><br /> </span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;">2、新闻资讯类app日活跃用户数</span></strong> </p> <ul style="margin:0px 0px 1.5em 2em;padding:0px;border:0px;vertical-align:baseline;list-style:square;line-height:21.6px;white-space:normal;"> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">今日头条从 2016 年下半年 DAU 不断攀升并超越腾讯新闻。在今年2月份峰值突破 1 个亿</span> </li> </ul> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <a href="http://www.199it.com/wp-content/uploads/2017/03/1490840865-7739-e840d5ea47f9ad2107705e27190d.gif" style="margin:0px;padding:0px;border:0px;vertical-align:baseline;outline:none;"><img class="attachment-full size-full" src="http://www.199it.com/wp-content/uploads/2017/03/1490840865-7739-e840d5ea47f9ad2107705e27190d.gif" alt="" width="2000" height="1499" data-bd-imgshare-binded="1" style="margin:0px;padding:0px;vertical-align:baseline;width:auto;max-width:100%;height:auto;display:block;" /></a> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;"><br /> </span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;">3、新闻资讯类 app 月活跃用户数</span></strong> </p> <ul style="margin:0px 0px 1.5em 2em;padding:0px;border:0px;vertical-align:baseline;list-style:square;line-height:21.6px;white-space:normal;"> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">今日头条从 2016 年下半年 MAU 呈上升趋势,腾讯新闻表现较为平稳。两者远远高于其他新闻资讯类 app</span> </li> </ul> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <a href="http://www.199it.com/wp-content/uploads/2017/03/1490840865-6842-4aede88e4a048f75a0ce8c961d8e.gif" style="margin:0px;padding:0px;border:0px;vertical-align:baseline;outline:none;"><img class="attachment-full size-full" src="http://www.199it.com/wp-content/uploads/2017/03/1490840865-6842-4aede88e4a048f75a0ce8c961d8e.gif" alt="" width="2000" height="1336" data-bd-imgshare-binded="1" style="margin:0px;padding:0px;vertical-align:baseline;width:auto;max-width:100%;height:auto;display:block;" /></a> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;"> </span> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;"> </span> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;"><br /> </span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;">4、新闻资讯类 app 日新增用户数</span></strong> </p> <ul style="margin:0px 0px 1.5em 2em;padding:0px;border:0px;vertical-align:baseline;list-style:square;line-height:21.6px;white-space:normal;"> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">今日头条日平均新增用户数保持在百万级别,2017 年 2 月份达到 140 万左右。腾讯新闻在最近半年日平均新增用户数有所下滑</span> </li> </ul> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <a href="http://www.199it.com/wp-content/uploads/2017/03/1490840865-5428-07f10167459bb10814c9126698ac.gif" style="margin:0px;padding:0px;border:0px;vertical-align:baseline;outline:none;"><img class="attachment-full size-full" src="http://www.199it.com/wp-content/uploads/2017/03/1490840865-5428-07f10167459bb10814c9126698ac.gif" alt="" width="2000" height="1336" data-bd-imgshare-binded="1" style="margin:0px;padding:0px;vertical-align:baseline;width:auto;max-width:100%;height:auto;display:block;" /></a> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <span style="font-size:14px;line-height:2;"> </span> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;"><br /> </span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;">5、新闻资讯类app 7天留存率</span></strong> </p> <ul style="margin:0px 0px 1.5em 2em;padding:0px;border:0px;vertical-align:baseline;list-style:square;line-height:21.6px;white-space:normal;"> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">腾讯新闻 7 天留存率呈波动上升趋势,今年 2 月份达 76.3%,位列首位。而今日头条以 67.5% 排名第二。最近半年内一点资讯 7 天留存率持续攀升,位列第三</span> </li> </ul> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <a href="http://www.199it.com/wp-content/uploads/2017/03/1490840868-9616-485b3776437cb41b4f6cb999be33.gif" style="margin:0px;padding:0px;border:0px;vertical-align:baseline;outline:none;"><img class="attachment-full size-full" src="http://www.199it.com/wp-content/uploads/2017/03/1490840868-9616-485b3776437cb41b4f6cb999be33.gif" alt="" width="2000" height="1407" data-bd-imgshare-binded="1" style="margin:0px;padding:0px;vertical-align:baseline;width:auto;max-width:100%;height:auto;display:block;" /></a> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;"><br /> </span></strong> </p> <p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;white-space:normal;line-height:2em !important;"> <strong><span style="font-size:14px;line-height:2;">6、新闻资讯类 app 城市等级分布</span></strong> </p> <ul style="margin:0px 0px 1.5em 2em;padding:0px;border:0px;vertical-align:baseline;list-style:square;line-height:21.6px;white-space:normal;"> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:14px;line-height:2;">ZAKER 新闻和凤凰新闻的一二线用户占比较高,均接近 50%,更多用户为都市人群;今日头条极速版和搜狐新闻三四线城市占比较高,均超过 70%,用户下沉明显。</span> </li> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <a href="http://www.199it.com/wp-content/uploads/2017/03/1490840868-6430-d7a3b25f469dbb4808da593ae3ca.gif" style="margin:0px;padding:0px;border:0px;vertical-align:baseline;outline:none;"><img class="attachment-full size-full" src="http://www.199it.com/wp-content/uploads/2017/03/1490840868-6430-d7a3b25f469dbb4808da593ae3ca.gif" alt="" width="2000" height="1253" data-bd-imgshare-binded="1" style="margin:0px;padding:0px;vertical-align:baseline;width:auto;max-width:100%;height:auto;display:block;" /></a> </li> </ul> <p> <span style="line-height:21.6px;"><br /> </span> </p> <p> <br /> </p> <ul style="margin:0px 0px 1.5em 2em;padding:0px;border:0px;vertical-align:baseline;list-style:square;line-height:21.6px;white-space:normal;"> <li style="margin:0px;padding:0px;border:0px;vertical-align:baseline;"> <span style="font-size:12px;line-height:2;">数据来源:</span><span style="line-height:2;font-size:12px;">极光大数据,源于极光云服务平台的行业数据采集及极光 iAPP 平台针对各类移动应用的长期监测,并结合大样本算法开展的数据挖掘和统计分析</span> </li> </ul>