阿里研究院:2017年网商创新生态报告

2017-07-17
<p style="margin-top:0px;margin-bottom:1.5em;padding:0px;border:0px;vertical-align:baseline;text-align:center;background-color:#FFFFFF;"> <br /> </p> <div style="color:#555555;font-family:'Microsoft YaHei', 微软雅黑, STHeiti, 'WenQuanYi Micro Hei', SimSun, sans-serif, 'Open Sans', Arial;font-size:1.2em !important;line-height:2em !important;white-space:normal;text-align:left;"> <span style="color:#444444;font-family:'microsoft yahei';font-size:16px;line-height:24px;">2017年7月11日至12日阿里巴巴集团主办的天下网商大会上,阿里研究院重磅推出《左手淘宝,右手造物——网商报告2017之创新生态报告》,从“望远镜”和“放大镜”两个篇章详细阐述了创新大生态的变革之路和发展趋势。</span> </div> <div style="text-align:left;"> <span style="color:#444444;font-family:'microsoft yahei';"><span style="font-size:16px;line-height:24px;"><br /> </span></span> </div> <span style="color:#444444;font-family:'microsoft yahei';font-size:16px;line-height:24px;white-space:normal;word-wrap:break-word;font-weight:700;background-color:#FFFFFF;"> <div style="text-align:left;"> 望远镜:创新五大趋势 </div> </span><span style="color:#444444;font-family:'microsoft yahei';font-size:16px;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <div style="text-align:left;"> 1. 人人创造的创新新纪元正在到来。互联网平台使得物品的占有权和支配权分离,并让人拥有创造性劳动的权力开始浮现、解放。个人拥有的能力比以往任何一个时代都要强大,创造权改变了“劳动”与“资本-劳动力”统一体的关系,自我价值实现成为人人创造的驱动力。 </div> </span> <div style="text-align:left;"> <span style="color:#444444;font-family:'microsoft yahei';"><span style="font-size:16px;line-height:24px;"><br /> </span></span> </div> <span style="color:#444444;font-family:'microsoft yahei';font-size:16px;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <div style="text-align:left;"> 纵观创新历史,创新时代趋势也已经从最早的孤独的发明者,到由公司主导的大企业实验室(聚焦工业产品创新),上世纪7、80年代创新型小企业和风险资本的涌现(推动了产业层面的创新),再到商业模式创新大爆发的第四纪元……发展到今天,以“平台+人人”为代表的社会化大协作模式下的创新生态系统浮现,标志着创新第五纪元的到来。 </div> </span> <div style="text-align:left;"> <span style="color:#444444;font-family:'microsoft yahei';"><span style="font-size:16px;line-height:24px;"><br /> </span></span> </div> <span style="color:#444444;font-family:'microsoft yahei';font-size:16px;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <div style="text-align:left;"> 2. 在创新发展的大背景下,创新要素自身也在不断解构和演进之中。从主体、资源、时空、制度四个维度来看,注意力、知识、机遇、市场成为当前实现创新的新要素。 </div> </span> <div style="text-align:left;"> <span style="color:#444444;font-family:'microsoft yahei';"><span style="font-size:16px;line-height:24px;"><br /> </span></span> </div> <span style="color:#444444;font-family:'microsoft yahei';font-size:16px;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <div style="text-align:left;"> 3. 在创新模式上,互联网相关技术的快速迭代和风险资本的快速发展推动了“开放式创新”成为新的主导模式,“互联网平台+微创新”爆发。中国超过7亿网民的出现,使得创新场景有了无限可能,云计算与大数据技术的融合大幅降低了各行各业拥抱互联网的成本,如此大规模的链接、混搭、跨界、融合,让创新拥有前所未有的优质环境。 </div> </span> <div style="text-align:left;"> <span style="color:#444444;font-family:'microsoft yahei';"><span style="font-size:16px;line-height:24px;"><br /> </span></span> </div> <span style="color:#444444;font-family:'microsoft yahei';font-size:16px;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <div style="text-align:left;"> 4. “速度”和“范围”成为创新竞争的关键。基于云网端新基础设施的创新进入主流,产品和企业的创新周期在大幅度缩短。 </div> </span><span style="color:#444444;font-family:'microsoft yahei';font-size:16px;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <div style="text-align:left;"> 在未来环境中,既能够快速地创造新的需求,并推出面向市场的精准产品和服务;又能够以前所未有的速度扩散,捕捉全球范围内的细分用户,成为创新竞争的关键。 </div> </span> <div style="text-align:left;"> <span style="color:#444444;font-family:'microsoft yahei';"><span style="font-size:16px;line-height:24px;"><br /> </span></span> </div> <span style="color:#444444;font-family:'microsoft yahei';font-size:16px;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <div style="text-align:left;"> 5. 数字创新和服务创新潜力巨大。当“市场拉动”不断展示出庞大的力量,大量应用研究走在了基础研究前面的同时,人工智能、虚拟现实、物联网等科技创新也在驱动着应用层面的创新加速和突破,形成了螺旋上升的良性循环。而伴随着数字创新的加速,为企业和个人提供的服务创新正在成为备受关注的新方向,比如共享经济模式就是基于数字技术基础上的服务创新,在解决社会的痛点方面不断有新的服务产生,共享单车、共享知识盈余等层出不穷。 </div> </span> <div style="text-align:left;"> <span style="color:#444444;font-family:'microsoft yahei';"><span style="font-size:16px;line-height:24px;"><br /> </span></span> </div> <div style="text-align:left;"> <span style="color:#444444;font-family:'microsoft yahei';"><span style="font-size:16px;line-height:24px;"><br /> </span></span> </div> <span style="color:#444444;font-family:'microsoft yahei';font-size:16px;line-height:24px;white-space:normal;word-wrap:break-word;font-weight:700;background-color:#FFFFFF;"> <div style="text-align:left;"> 放大镜:淘宝富生态,创新看“六人” </div> </span><span style="color:#444444;font-family:'microsoft yahei';font-size:16px;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <div style="text-align:left;"> 在整个创新发展的大背景下,由于中国互联网发展的速度以及互联网人数的优势,以大淘宝系为代表的中国式创新开始受到世界瞩目。每年,有数十亿件商品在淘宝上展示,数百万个商家在淘宝上发布新商品。 </div> </span> <div style="text-align:left;"> <span style="color:#444444;font-family:'microsoft yahei';"><span style="font-size:16px;line-height:24px;"><br /> </span></span> </div> <span style="color:#444444;font-family:'microsoft yahei';font-size:16px;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <div style="text-align:left;"> 2016年,在淘宝上发布新商品的商家同比增速达143%,而发布的新品数量同比增速更是达到292%。淘宝已成为全球最大的新品发布平台。报告首次指出,在淘宝上,一整套多层次、多平台的创新创业服务体系正在日趋成熟。涵盖了从兴趣社区建立和维护、知识产权保护、产品创意激发、开模及制造对接、品牌打造与精准营销、内容生态开放、商业机会搜寻的多个层面。 </div> </span> <div style="text-align:left;"> <span style="color:#444444;font-family:'microsoft yahei';"><span style="font-size:16px;line-height:24px;"><br /> </span></span> </div> <span style="color:#444444;font-family:'microsoft yahei';font-size:16px;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <div style="text-align:left;"> 从最初的兴趣及创意诞生,到最终的产品变现,在新的创新生态中,创新链和价值链的衔接出现了前所未有的通畅和友善,这是创新发展中非常值得关注的重要现象。报告首次指出,买手、达人、创客、独立设计师、匠人、红人六大族群成为淘宝“以人为本”创新生态的核心,“创新、创意、创造”在他们的身上已经快速觉醒,“六人”正在引领着市场上创新的方向,并展现出蓬勃的创新生命力,“Made in Internet”正在到来: </div> </span> <div style="text-align:left;"> <span style="color:#444444;font-family:'microsoft yahei';"><span style="font-size:16px;line-height:24px;"><br /> </span></span> </div> <span style="color:#444444;font-family:'microsoft yahei';font-size:16px;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <div style="text-align:left;"> 1. “买手”能够将全球最优、最前沿的新产品汇聚起来,买手的广阔视野和敏锐、犀利的辨别力使得地域不再成为限制尖端产品流通的阻碍。各个细分领域的爱好者都可以更加方便快捷的找到优质产品,创新站在了一个更高的起点上。王伍洲和杨列钊两位80后共同创办的TCC进口扑克店铺,在短短几年时间,已收集到来自全球各地的艺术扑克300多种,为艺术扑克爱好者提供了专业的平台。 </div> </span> <div style="text-align:left;"> <span style="color:#444444;font-family:'microsoft yahei';"><span style="font-size:16px;line-height:24px;"><br /> </span></span> </div> <span style="color:#444444;font-family:'microsoft yahei';font-size:16px;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <div style="text-align:left;"> 2. “达人”是对相关领域有专业知识的乐于购物乐于分享的一群人,他们拥有着对某一领域超越常人的热情和梦想,进而形成了自己一整套独特而专业的认知。更重要的是,他们在自己享受爱好的同时,还在给更多爱好者恰当的建议,尤其是能够帮助他人选择更优质的产品,以及避免诸多不必要的“错误决策”。“翻Team”的创始人耿星作为中国手指滑板第一人,他所开设的店铺已成为了中国手指滑板顶尖技术的代名词,也汇聚起了一批同好的伙伴。 </div> </span> <div style="text-align:left;"> <span style="color:#444444;font-family:'microsoft yahei';"><span style="font-size:16px;line-height:24px;"><br /> </span></span> </div> <span style="color:#444444;font-family:'microsoft yahei';font-size:16px;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <div style="text-align:left;"> 3. “创客”的不断涌现代表xin'qxin新时代个人“创造力”的释放。随着各类开源软硬件、工具、平台、生态的快速发展,越来越多的创客能够以更低的成本启动创新,并无需因非核心领域的诸多纷扰而分心,从而聚焦于创新本身。无论是技术创新、产品创新、商业模式创新,越来越多的创客开始以“创造”来实现自我的表达。曾放弃英特尔优渥工作条件的潘昊,现在已成为国内顶级MAKER,他创办的矽递科技目前已成为全球第三大开源硬件设备生产商,此外他还致力于打造创客文化,多次牵头举办创客展会等。 </div> </span> <div style="text-align:left;"> <span style="color:#444444;font-family:'microsoft yahei';"><span style="font-size:16px;line-height:24px;"><br /> </span></span> </div> <span style="color:#444444;font-family:'microsoft yahei';font-size:16px;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <div style="text-align:left;"> 4. “独立设计师”是当今最不可忽视的创新力量之一。面全社会对产品个性化、品质化的需求不断升级,以及越来越多来自创客的产品诞生,似乎每一件产品似乎都在等待着一个优秀的设计师来让它发光。哪怕是一个平淡无奇的日常用品,经过设计师的设计,也会变得活色生香,激发起人们心中的认同、情感。独立设计师“老鬼”就将日常使用的包的设计融合了现代生活的潮流和中国风,进而诞生出了“火锅包”、“麻将包”等时髦、有趣又广受欢迎的产品。 </div> </span> <div style="text-align:left;"> <span style="color:#444444;font-family:'microsoft yahei';"><span style="font-size:16px;line-height:24px;"><br /> </span></span> </div> <span style="color:#444444;font-family:'microsoft yahei';font-size:16px;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <div style="text-align:left;"> 5. “匠人” 是生态中将产品做到极致的代表。当前整个社会正在经历从工业经济时代的“流水线式的大制造”向小规模、个性化的“匠人”发展过程中,面对浮躁的低端加工制造业,匠人们代表着新制造业的返璞归真、精益求精。冯全永作为手工铁锅锻打技艺第六代传人,他正在坚守着传承百年山东章丘手工铁锅锻打技艺,也逐渐受到了越来越多用户的认可。&nbsp; </div> </span> <div style="text-align:left;"> <span style="color:#444444;font-family:'microsoft yahei';"><span style="font-size:16px;line-height:24px;"><br /> </span></span> </div> <span style="color:#444444;font-family:'microsoft yahei';font-size:16px;line-height:24px;white-space:normal;background-color:#FFFFFF;"> <p style="text-align:left;"> 6. “红人”群体近年的崛起,甚至催生了“网红经济”。红人通过轻松自然而又互动性强的网络直播方式,往往在快乐的氛围中,不知不觉就完成了惊人的产品销售业绩,这也让红人们当之无愧的成为创新产品的“首席营销官”。张大奕2014年7月在淘宝开了第一家店,短短2年营业额就达到人民币3亿元,2016年双11单日销售额过亿。<span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"></span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171804365585.png" title="201707171804365585.png" alt="201707171804365585.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171804461509.png" title="201707171804461509.png" alt="201707171804461509.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171805035000.png" title="201707171805035000.png" alt="201707171805035000.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171805135998.png" title="201707171805135998.png" alt="201707171805135998.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171805255634.png" title="201707171805255634.png" alt="201707171805255634.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171805329152.png" title="201707171805329152.png" alt="201707171805329152.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171805412622.png" title="201707171805412622.png" alt="201707171805412622.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171806058508.png" title="201707171806058508.png" alt="201707171806058508.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171806134317.png" title="201707171806134317.png" alt="201707171806134317.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171806205485.png" title="201707171806205485.png" alt="201707171806205485.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171806282099.png" title="201707171806282099.png" alt="201707171806282099.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171806416470.png" title="201707171806416470.png" alt="201707171806416470.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171806492981.png" title="201707171806492981.png" alt="201707171806492981.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171806566462.png" title="201707171806566462.png" alt="201707171806566462.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171807037553.png" title="201707171807037553.png" alt="201707171807037553.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171807228116.png" title="201707171807228116.png" alt="201707171807228116.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171807374604.png" title="201707171807374604.png" alt="201707171807374604.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171807455793.png" title="201707171807455793.png" alt="201707171807455793.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171807571016.png" title="201707171807571016.png" alt="201707171807571016.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171808046486.png" title="201707171808046486.png" alt="201707171808046486.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171808142521.png" title="201707171808142521.png" alt="201707171808142521.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171808244776.png" title="201707171808244776.png" alt="201707171808244776.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171808334183.png" title="201707171808334183.png" alt="201707171808334183.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171808408332.png" title="201707171808408332.png" alt="201707171808408332.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171808485297.png" title="201707171808485297.png" alt="201707171808485297.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171808583281.png" title="201707171808583281.png" alt="201707171808583281.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171809074774.png" title="201707171809074774.png" alt="201707171809074774.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171809175025.png" title="201707171809175025.png" alt="201707171809175025.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171809263440.png" title="201707171809263440.png" alt="201707171809263440.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171809346453.png" title="201707171809346453.png" alt="201707171809346453.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171809433278.png" title="201707171809433278.png" alt="201707171809433278.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171809522671.png" title="201707171809522671.png" alt="201707171809522671.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171810024890.png" title="201707171810024890.png" alt="201707171810024890.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171810113103.png" title="201707171810113103.png" alt="201707171810113103.png" /><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><br /> </span></span> </p> <p style="text-align:left;"> <span style="font-size:12px;line-height:1.5;color:#555555;font-family:'Microsoft YaHei, 微软雅黑, STHeiti, WenQuanYi Micro Hei, SimSun, sans-serif, Open Sans, Arial';"><span style="font-size:1.2em !important;line-height:2em !important;"><img src="http://static.lediaocha.com/help/201707171810223168.png" title="201707171810223168.png" alt="201707171810223168.png" /><br /> </span></span> </p> </span> <p> <br /> </p>